Tag Archive for Standard

Luxury Near Luxury & Standard Apparels The Challenges Facing Fashion

Fashion trends appear unexpectedly and fade away even quicker than they appeared. Sustaining their slice of the pie and attracting new customers is a key issue facing the retailers. Especially in case of apparel retailing, where garments have a short life cycle, fads move even more rapidly. The retailer would lose his profits if he missed to keep abreast of the springing trends, and simultaneously would lose money if he invests in the wrong trend. This is one big challenging aspect facing the fashion industry.

Luxury, Near Luxury, & Standard Apparels:

The major concern for apparel retailers is brand positioning. Luxury apparel stores like Banana Republic target high income customers who do not mind to pay a hefty price for their merchandise. They seek attires with premium quality with a premium price. The second category of retailers are those who deal with near luxury garments; clothes which are little lavish, but within the budget of middle and upper middle class consumers. They target customers who crave for wearing stylish clothes matching the latest trends, those cannot afford to pay premium prices for their outfits, but can settle for these near luxury brands. Brands such as Polo Ralph Lauren, Fitch & Abercrombie fall under this category. Gap captures consumers with apparels at mid-range price. Last are the standard apparel retailers, those who aim at the middle and lower level customers with average incomes, who generally seek to buy apparels during clearance sales. Brands such as Old Navy targets low end price products of the apparel industry.

Brand positioning during tough times:

Brand positioning of apparels is very crucial especially during the times of economic turmoil. During these times, only the creamy people go in for their shopping spree without any restrictions of their budget. Luxury apparel retailers do not face much problem during these times as their wealth-laden customers generally do not have any issues regarding their spending patterns. After being bludgeoned by recession, middle and lower income people curtail their shopping patterns and cut back from spending on non-necessity items. Clothing comes under this kind. Sales in the near luxury and standard apparel stores will have a deep impact during these times.

Profit margins of apparel retailers too have variations due to the discounting strategies and variation in price levels. Profit margins for high end apparel companies range around 67% and 20% for standard apparel companies. Low priced apparel retailers keep low profit margins and still go for a discount when they do their clearance sales.

Fashion industry is going through a price overhaul with companies like H&M, and Forever 21 coming up with apparels with fair quality and low price. Todays consumers are picky and close minded regarding their shopping preferences, especially when it comes to apparels. The market trends keep changing to go with the consumers taste.

Customers will look for value as well as the price tag. From the perspective of attitude, shoppers will have a different thinking. In order to compete in todays market; the successful strategy for apparel retailers is to offer a wide range of clothing at as many price ranges as possible.

Why is The Standard of Disability Sports Activities Still Lagging Behind?

Disabled people have some of the lowest participation rates in the UK. According to the Department of Culture, Media and Sport (2007) only 8.8-9.5% of disabled adults are involved in regular moderate activity compared to the popular average of 21%. The barriers in challenging the standard of disability sports provision is really not that much different to other groups. It is perhaps the perception and approach people have to improving the quality of activities for people with disabilities that requires more drive. Like girls and women in sport the low standards of activities is often linked to access to facilities/equipment and funding (sponsorships). Furthermore, activities failing to accommodate physical capabilities, supervision and inadequate expertise and knowledge in delivering Adapted Sports are also barriers which influence standards. Visit the Run Fun Starz Group page to find out more about Adapted Sports. This post will outline these issues with regards to disability sports at community level. One of the major reasons the standard of Disability Sports is lagging is due to little or no understanding of which activities are available and suitable by those responsible for providing the activities.

This is possibly because they are not even aware that sports and activities geared towards people with disabilities at a local level even exist. So an attempt to integrate the person with a disability into a mainstream activity is made. This is good when the integration is successful. However, the success of this integration is dependent on the type of disability. For instance it is easier for someone with hearing impairment to me included in a Table Tennis compared to involving someone in the same session who has an upper limb disability. This increases the chances of not taking part at all as their needs are not being met. In the latter example Polybat may be a more suitable choice of activity. Thus to develop the standard those directly involved in providing the activities should have the necessary Coach Education and Training relating to Disability Sports (Adapted Sports) such as Boccia, New Age Kurling and Table Cricket this will build knowledge and experience. People supervising activities may not be practically involved in raising standards.

It is important to allow people to play the sport but if the activity is not explained or demonstrated then the risk is the person is not learning or gaining the skills that they should do. Consequently, they get into a bad habit like everyone else. It could be due to the perception that because someone is disabled it is okay for them to learn or practice incorrectly. With an outlook like this of course the quality of the activity will not be up to standard and hence the level of learning and acquiring skills is lower than it could be. It is according to the context in which the activity is being taught, the type of disability and capabilities of the person which must influence the decision to make the correction required. To enhance the experience for disabled people supervisors should use their observations and experiences to get involved more in the activities. In relation to access to facilities and equipment for activities this plays a vital part to the standards.

Some facilities still have poor accommodation for those with disabilities often linking to spacing. If you could not manoeuvre around a Sports Hall properly it is certain to take away from your experience in the activity as you are being restricted. Thus poor facilities impact the setting of activities. For example the Wheel Chair Slalom Event in Athletics requires adequate space for the wheelchair to move freely. In addition, if the suitable racket for playing Polybat is not available to someone with a upper limb disability and they are forced to use a Table Tennis racket they are not able to grip properly it means standards of the activity provided is lower than it should be. The above issue like most challenges in accessing sports is funding and perhaps sponsorship. The good news is that governing bodies like Sport England continue increase funding. In March 2010 they provided a further 10m to disability sports. Despite some standards still lagging behind in communities things have come a long way and many organisations are providing schemes and activities to improve access.